Sex sells

Attractive women are used to sell just about everything - simple fact. But sometimes you look at a product and just think "wait - what?".
Abbyy make optical character recognition software. Entirely automated, it takes scanned images, reads the text and turns it into digital copies. It's techy, geeky and under-the-hood clever, and it has no tangible product other than the CD the installer comes on. Yet their website has this super attractive woman on it, staring out of the screen at you. Whilst I have absolutely no problem with the model, I'm left wondering how she conveys an optical character recognition piece of software.

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