So we learn that the American Telemarketing Association can dish it out, but they can't take it. An article that was written by Dave Barry and published in the Miami Herald included the ATA's toll-free telephone number and invited readers to call and "tell them what you think." Hundreds of newspapers also published the article, which was distributed by Tribune Media Services. It was covered on TV and radio too. Oddly, the once-live 1-800 number has been switched to an answerphone. The ATA have complained that all the calls are blocking their lines and wasting their time because they have to spend 6 hours a day sifting through junk calls now.

But isn't that exactly what the ATA do to us? Hours and hours of junk calls. Good on you, Miami Herald.

If you want to join in and leave a message, their number is 1-877-779-3974

It's worth pointing out that they had so much junk phonemail that they had to buy a new freefone number. It was a closely guarded secret for about three seconds. Here's the new number, staffed by a real live human being: 1-866-500-4272.

Hats off to you Mr. Barry! Its about time the ATA got a taste of its own medicine. Now the ATA knows what it is like to hide behind an answering machine to avoid calls.

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