The Gecko sues Google.

Geico are suing Google for $8.35m in lost revenue. Geico claims that Google's AdWords program, which displays the rival ads under a "Sponsored Links" heading next to a user's search results, causes confusion for consumers and illegally exploits Geico's investment of hundreds of millions of dollars in its brand. Their lawyor Charles Ossala claims that "When a consumers enters 'Geico' ... and goes to the sponsored link believing there's a connection, that is where the confusion arises."
Well first off, Charles, "a consumers" ?
Secondly, you'd have to be pretty slow on the uptake to think that a website that didn't link to "geico.com" was anything to do with them.
Sadly, I expect the lawyors will win though.

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