"The Secret"
There's nothing secret about the 'big secret' in the current fad bestselling book 'The Secret'.
I'll let you in on it : marketing hype = profit. This book is the current fad and it's big thing is to make you believe that positive thinking is the key to everything. (By the way, that is the secret, so you don't need to buy it now).
There's a story on CNN which just made me laugh out loud:
Earlier this year, she was trying to turn a building into a makeup salon specializing in eyelash extensions. Her renovation was only half done, her credit card bills were coming due and her banker couldn't explain why the money for a $50,000 approved loan hadn't arrived in her account. Sensing her despair, a friend suggested she watch Oprah Winfrey's upcoming show on "The Secret." She did, and bought the DVD as well. She then spent a night diagramming what she wanted in her life, using a piece of paper and a Sharpie pen: happiness, security, freedom; good relationships with her friends and family; fitness and health goals; less stress -- and in one corner, she wrote that she wanted her $50,000 loan by the next day at 3 p.m. She made a call to her banker the next morning: no news. But by 3 o'clock, the mail arrived, containing a letter saying she could call to get the funds transferred into her account.
I'm laughing again just typing this blog entry. Seriously - Amanda Jacobellis, the star of this article, really believes that because she wrote something down in pen, it came true.
The best bit is the quote from her at the end : "I think where people are mistaken when they watch it is they think all they have to do is wish and it's going to happen," she said. "That wasn't exactly the case. This is something I had put a lot of energy and time into."
Hoookaaay. And by a lot of time and effort, you mean a piece of card and a felt tip pen?
This is typical of the mentality of too many people nowadays. They've bollocksed up their life somehow but don't want to take responsibility for it. So they look for someone to blame, or for some knight in shining armour to save them. Essentially, they want everything right now without having to work / pay for it.
I feel sorry for my wife who works in a bookstore, because she's going to have to field these lonely, desperate women who think that buying a book is going to solve all their problems.
CNN Article
I'll let you in on it : marketing hype = profit. This book is the current fad and it's big thing is to make you believe that positive thinking is the key to everything. (By the way, that is the secret, so you don't need to buy it now).
There's a story on CNN which just made me laugh out loud:
Earlier this year, she was trying to turn a building into a makeup salon specializing in eyelash extensions. Her renovation was only half done, her credit card bills were coming due and her banker couldn't explain why the money for a $50,000 approved loan hadn't arrived in her account. Sensing her despair, a friend suggested she watch Oprah Winfrey's upcoming show on "The Secret." She did, and bought the DVD as well. She then spent a night diagramming what she wanted in her life, using a piece of paper and a Sharpie pen: happiness, security, freedom; good relationships with her friends and family; fitness and health goals; less stress -- and in one corner, she wrote that she wanted her $50,000 loan by the next day at 3 p.m. She made a call to her banker the next morning: no news. But by 3 o'clock, the mail arrived, containing a letter saying she could call to get the funds transferred into her account.
I'm laughing again just typing this blog entry. Seriously - Amanda Jacobellis, the star of this article, really believes that because she wrote something down in pen, it came true.
The best bit is the quote from her at the end : "I think where people are mistaken when they watch it is they think all they have to do is wish and it's going to happen," she said. "That wasn't exactly the case. This is something I had put a lot of energy and time into."
Hoookaaay. And by a lot of time and effort, you mean a piece of card and a felt tip pen?
This is typical of the mentality of too many people nowadays. They've bollocksed up their life somehow but don't want to take responsibility for it. So they look for someone to blame, or for some knight in shining armour to save them. Essentially, they want everything right now without having to work / pay for it.
I feel sorry for my wife who works in a bookstore, because she's going to have to field these lonely, desperate women who think that buying a book is going to solve all their problems.
CNN Article
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