We saw this on the back of a bus yesterday and I took particular offence to it. I absolutely do not hold with the common myth that it's always the driver's fault when a pedestrian gets hit. Especially in the case of the example they've chosen on this poster. If some idiot pedestrian wanders across the road without looking, concentrating on their iPod or cellphone, and they get hit by a car, it's called Darwinism . The argument is always "as a driver it's your responsibility to avoid an accident." That's true, but as a pedestrian, it's their responsibility to not jaywalk into the road like a total cock and get themselves killed. You simply cannot levy all the blame on the drivers. This sort of advertising just persists the arrogant attitude that as a car driver, we're responsible for everything bad that happens to pedestrians. You know what? By the logic implied in this advert, I could drive on the sidewalk and mow pedestrians down left right ...