Product placement of the year

The buried Chilean miners continue to be rescued today - an amazing feat of engineering - but it gave me pause for thought on seeing the first guy to come out last night. He was wearing Oakley sunglasses. Apparently Oakley supplied the sunglasses to protect the miner's eyes from sunlight, given that they've been underground for so long. Canny advertising exec, or callous marketing move? I don't know but it seems you can't go anywhere without advertising now.

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