Rebel Billionaire

Wow. Just watched the first episode of Rebel Billionaire on Fox. For once they have come up with a killer show. It's brutally honest and one of the contestants is a local guy who runs LoveSac here in Salt Lake City. I guess he doesn't win because he's here live on TV right now and if he was the winner - that wouldn't be so.
Branson is using the might of all of Virgin to play the game, and he's doing all the same stunts and challenges as the contestants. "I wouldn't expect the contestants to do anything I wouldn't do" is his philosophy.
Not sure about the prize being to run the Virgin Companies - I suspect that's a bit of an exaggeration, but who cares? The show is awesome. Who thought you'd ever say that about a Fox show (apart from the Simpsons) ?

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