Rupert Murdoch begins the demise of TiVO

And so the predicted wholesale looting and raping of the American TV viewing public begins. Rupert Murdoch, owner of DirectTV and biggest contributor to the pockets of TiVO has forced them to remove their commercial-skip facility and replace it with popup-advertising during fast-forward. So rather than being able to skip 30 seconds, TiVO owners will now be limited to an 8x fast forward, during which time they'll be pumped with popup adverts.
Jebus I'm glad our DVR isn't a TiVO. After all - commercial-skip is the number one reason to own a DVR. In the Yahoo article, they mention that 92% of DVR owners have their boxes exactly because of commercial-skip. That should tell the TV broadcasters and advertisers something : we don't like shows chopped into 8 minute segments and we don't want to sit through irritating adverts for stuff we never buy.
Apparently that message isn't getting through though.
So long TiVO - we knew you well.

Comments

Popular posts from this blog

Hope tries the just-out-of-the-shower look.

Un. Be. Lievable.

Next up : the oxygen surcharge.