Cyber monday eh?

So if we're to believe the news last night, "Cyber Monday" is historically the biggest online shopping day of the year.
Except that the term "Cyber monday" was dreamed up by a marketing bod at shop.com just over 8 days ago. And if by "biggest" day they mean "12th biggest", then yes, it's the "biggest" day in online shopping. And if by "historically" they mean "since Nov 21st 2005" then yes, it is "historically" the "biggest" day in online shopping.
Business week story
That explains why I'd never heard of it before. It's marketing bollocks.

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