This cement brought to you by PC Laptops?

I know I live in the country where advertisers believe that carpet-bombing the public with commercials works (note to advertisers : it doesn't), but this morning I saw something new which actually took me by surprise. A cement truck with a pair of adverts on the mixing barrel. As the barrel rotated, so the adverts came into view. (These were for a local laptop company). It's all very well, but the barrel is circular which means that as the ads rotated to the other side, they were upside down.
It was all a bit bizarre.

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